My villain origin story? 2021.

One TikTok, one too-honest rant about how my “project management” job had turned into “literally managing everyone and everything.” I casually dropped how much I loved building workflows and automating chaos, and the comments were like, “sooo you’re an ops manager?”

They were right.

I took the hint. Made it my WHOLE personality.

Because after some deep thinking… turns out I think I’ve always been that person. Wedding photographer? I was building CRMs before anyone asked. Admin assistant? I was reorganizing entire systems just to make Monday less annoying. I see patterns. I build structure. I turn “we’re figuring it out” into “we run this now.” (Honestly I had spreadsheets for video games as a kid. This was inevitable.)

Somewhere between the conference stages, the backend builds, and the spreadsheets that actually sparked joy, I realized something big:

The most liberating thing in business isn’t revenue.

It’s organization. It’s clarity. It’s knowing how to run your company without running yourself into the ground.

So here I am.

🧠 I take what’s in your head - every brilliant, chaotic, half-built idea - and turn it into a real operational and financial plan your business can actually follow. Less “how do I do this?” and more “here’s how we’re doing it.”

Devin is the high-energy hype woman who skillfully brings the calm to quickly growing businesses. She excels at identifying and resolving the holes and sticky points in a business, elevating owners to their next level, and transforming operations into well-oiled machines. Devin's ultimate passion is ensuring her clients feel well-supported and well-rested as their businesses grow.

The best part? She makes life and business feel light and breezy while keeping things organized. She values creating safe, inclusive spaces and is dedicated to personal growth and supporting marginalized communities. As an Enneagram 7, Devin is committed to continuous learning, self-reflection, and accountability.

Her dedication to diversity, equity, and inclusion drives her to work only with clients and companies that share these values. Devin's mission is to ensure her clients' businesses are efficient and uphold inclusive principles, creating meaningful impact and maintaining the integrity of her work.

devin lee

systems developer
project manager
airtable afficionado