my villain origin story kicked off in 2021

That was when I posted my first TikTok, lamenting how my project management role had expanded to include people management 😅. I revealed my passion for building workflows and automating processes. To which everyone said I sounded like an operations manager, and they were so right, I ended up making it my whole personality.

Regardless of my previous roles and hats, bet it wedding photographer or admin assistant, I always sought patterns, organized efficiently, and shared my knowledge. Speaking on stages and in rooms about business systems, I realized the truest of empowerments comes from the unsexy things, namely organization and data.

Fast forward to 2024, and I’m a Certified Director of Operations with a thriving 6-figure business. I help 6 and 7-figure visionary entrepreneurs make strategic plans, implement software, and create workflows that allow their businesses to run seamlessly.

That sound like you? Awesome. Then let’s freaking GO.

Devin is the high-energy hype woman who skillfully brings the calm to quickly growing businesses. She excels at identifying and resolving the holes and sticky points in a business, elevating owners to their next level, and transforming operations into well-oiled machines. Devin's ultimate passion is ensuring her clients feel well-supported and well-rested as their businesses grow.

The best part? She makes life and business feel light and breezy while keeping things organized. She values creating safe, inclusive spaces and is dedicated to personal growth and supporting marginalized communities. As an Enneagram 7, Devin is committed to continuous learning, self-reflection, and accountability.

Her dedication to diversity, equity, and inclusion drives her to work only with clients and companies that share these values. Devin's mission is to ensure her clients' businesses are efficient and uphold inclusive principles, creating meaningful impact and maintaining the integrity of her work.

devin lee

systems developer
project manager
airtable afficionado